Suffice to say, a lot of case studies hyperbolize the importance of a project. However, in the case of Motrin, it actually was going to be delisted if we didn’t get noticed.
So we took the brand where it had never been before: inside the uterus.
The result was nothing short of saving the brand. Motrin’s sales went up 10 points in a quarter, spurred on by the genuine love for the work from women in our target demo.